Home / Supplier Partners / VGM Club Top Shelf Program

VGM Club Top Shelf Program

Members enrolled in this exclusive VGM Club program
receive the 5 benefits noted below.

VGM Club has teamed with IMI Agency, North America’s most respected beverage funding organization, to create the Top Shelf Bar Program. This program is structured to help eliminate expenses with certain educational, training, & printing costs as well as drive revenues for clubs through special activations and promotions.

How is this program possible? We have negotiated with numerous industry-leading beer, wine, and spirit brands so that each case sale of participating product fuels a marketing fund collective for VGM Club member facilities.

As funding grows clubs enrolled in the Top Shelf Program will be able to claim these funds for various alcohol-related expenses.

All active VGM Club member facilities are eligible to enroll in this program. There are no additional fees to participate. Clubs also do not have to change distribution habits to activate the program. Continue to purchase alcohol as you currently do. To get started, simply click on the enroll button below and complete the form. Your VGM Club team will take it from there.

Click Here to Enroll


The 5 benefits for your club

  1. Promotions & special activations                          

The Top Shelf Program can provide your staff with tools to succeed including promotional & incentive campaigns. For your patrons, special activations can enhance their experience during the events you host.

  1. Training & certification costs reimbursements

Bar training requirements and alcohol certifications can cost thousands of dollars. As a participant of our Top Shelf Program, clubs can be reimbursed for costs occurred upon submission of authorized documentation. These reimbursements can be used to benefit the club’s bottom line or as an employee value-added benefit (if approved by each club’s code or policy).

  1. Menu & point-of-sale printing funding

Highlighting well-known brand names on your printed menus can peak interest and inspire purchasing. It will also allow you to recover printing costs thus lowering your expenses. Other benefits such as custom menus systems and interactive staff learning initiatives come along with the Top Shelf Bar Program.

  1. Customized POD stations

Imagine creating your club’s own unique way to dispense & serve alcohol (yes that is a golf bag with a tapper pictured)! These POD stations will quickly become the talk of every special event where they are utilized. Combining innovation & technology, the average return-on-investment time is less than 1 month.

  1.  Best available pricing

Clubs that enroll for the Top Shelf Program and are not located in restricted or closed states or counties may also benefit from best national, on premise case pricing from beer, wine, and spirit brands that participate in the Top Shelf Bar Program. For a state-by-state refresher of rules & regulations, click here.

Need help enrolling with this program? We can help. Complete the contact form on this page and we will be in contact with you. 

Want to print off a sheet of our programs?

A new window will open a print friendly version of the suppliers we have on this page.

Print the supplier list