Royal Cup Coffee
Increase your average check size with specialty coffee & tea!
Lock in your coffee prices on the VGM Club Royal Cup program. Royal Cup Coffee is priced by the pound in a variety of packaging options customized to fit your equipment use!
Hot for Summer:
Royal Cup Cold Brews and Teas (Peach, Unsweet and Sweet)
- Tea – $25.00/24ct
- Cold Brews – $31.00/12ct
Sample of Current Prices:
| Product Code | Description | VGM Pricing |
| Varies | Gourmet Special Coffee | $4.40/lb |
| Varies | Fancy Gourmet Coffee | $4.75/lb |
| Varies | European Gourmet Coffee | $5.15/lb |
| Varies | 100% Colombian Coffee | $5.35/lb |
| Varies | French Roast Coffee | $5.35/lb |
| Varies | Gourmet Decaf Coffee | $5.25/lb |
| Varies | Flavored Coffees | $7.35/lb |
Program Benefits
- Trending specialty coffees
- Local route delivery, equipment, and service at no additional cost
- Serving fine coffees and teas
- Availability of espresso equipment purchase programs
- Local training on brewing and cleaning
- National pricing booked by VGM Club
- Coffee and tea-related items available
- One national number for product or service needs and the benefit of quick local distributor service
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