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Royal Cup Coffee

VGM Club members receive national prices

Increase your average check size with specialty coffee & tea!

Lock in your coffee prices on the VGM Club Royal Cup program. Royal Cup Coffee is priced by the pound in a variety of packaging options customized to fit your equipment use!

Hot for Summer:

Royal Cup Cold Brews and Teas (Peach, Unsweet and Sweet)


Sample of Current Prices:

Product Code           Description VGM Pricing
Varies Gourmet Special Coffee $4.40/lb
Varies Fancy Gourmet Coffee $4.75/lb
Varies European Gourmet Coffee $5.15/lb
Varies 100% Colombian Coffee $5.35/lb
Varies French Roast Coffee $5.35/lb
Varies Gourmet Decaf Coffee $5.25/lb
Varies Flavored Coffees $7.35/lb

Program Benefits

  • Trending specialty coffees
  • Local route delivery, equipment, and service at no additional cost
  • Serving fine coffees and teas
  • Availability of espresso equipment purchase programs
  • Local training on brewing and cleaning
  • National pricing booked by VGM Club
  • Coffee and tea-related items available
  • One national number for product or service needs and the benefit of quick local distributor service

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