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Club Grub Magazine

Edition 3, Letter from the Editor:

VGM Club connects you to the experts, connects you to your audience, and becomes the community where ideas are stored, shared and cultivated. Members across the country have made it clear that a place to share ideas is vital. We agree. But growing a community is challenging, and VGM Club wants to help.

How are we doing that?

We assist existing communities:

In the chef community, our participation has just begun. Recently on an episode of Club Cents, we talked with Laura Herman, a member of the Chicago Chef Association, a community dedicated to sharing ideas, knowledge, experiences and culinary adventures. She spoke at length about how this community is instrumental in her continued education. We started assisting with this organization in 2016, and we look forward to building on the success we have had in Chicago with local club chef organizations around the country.

Nationally, we have stepped up our participation with Chef to Chef as well. While in Seattle for 2018’s Chef to Chef Conference, we met many talented chefs, and it was clear how important this conference was for the attendees to share ideas. We did our best to share our own ideas in our sponsored education session titled Building Your Brand: Create. Grow. Maintain.

In our session, we encouraged the chefs in attendance to join the Instagram world because it was the friendliest club chef social media outlet. This is no foreign concept for club chefs, and we talked with Laura about that as well.

We amplify your voice to reach your audience:

During our interview with Laura, she brought up using hashtags on Instagram. A simple way to reach and share with your audience. Her hashtag #CountryClubDesserts is available for all pastry chefs to participate in. Are you a pastry chef currently on Instagram? Start using the hashtag to share with others across the country!

We provide a platform to share ideas with your counterparts:

Club Cents and Club Grub Magazine are each a platform we have created to communicate with the club chef community. We want to continue to grow both of these platforms, and readers like you are the key. Help us make both better by reaching out to us. We want to hear from you. To learn more about how we can help, contact VGM Club at 800-363-5480.


Edition 2, Letter from the Editor:

Data. It is all around us and yet underutilized. It is critical for success but far too often poorly managed. Who has a handle on this? Recently, we spoke with Union Club of Cleveland General Manager Lawrence McFadden, CMC about food trends. He put us on our heels when he brought up data.

“Members have opinions and preferences, but those do not always equal a problem or need to be addressed immediately. However, they must be measured using accurate data. Otherwise, it just becomes your opinion against theirs. Food and beverage is an extremely powerful emotion. Everyone has an opinion.”

One way Lawrence compiles this data is by surveying, “We do not ask you if it is too salty or too sweet, we ask, ‘Was this an event you would come back to?’ ‘Did this fit your lifestyle?’ ‘Did you learn something?’ ‘Did it make you feel good being at this experience?’ ‘Would you share this with friends, family or colleagues?’”

As it turns out, not only does Lawrence have an effective strategy to implement more data, we do too. Using VGM Club’s 104,527 opportunities from more than 450 brands and 70 manufacturers, we are able to dig into the data as well. Our data analysts can perform line item opportunity reports that show you the best possible pricing available under our program.

Accumulate survey answers from your members. Ask us to dig through the opportunities for you. Data is right at your fingertips. You just have to ask! To learn more about requesting these opportunity reports, contact VGM Club at 800-363-5480.


Edition 1, Letter from the Editor:

Welcome to VGM Club’s newest venture, Club Grub Magazine. We wanted to create a magazine that helped your club better understand the power of your VGM Club membership within your food and beverage operation.

We teamed up with SYSCO and SYSCO Foodie to begin offering an eMagazine exclusively for the club world; use it to spark your creativity, utilize the VGM Club and SYSCO partnership and find solutions to stretch your budget further.

Dive into highlights from Club Cents on our “Inside the Episode” Section within the eMagazine. Become engaged with the VGM Club chef community by tuning into the Club Cents podcast.

Tune in, or read up, and enjoy this first edition. Most importantly, we hope you are off to a great start in 2018.