Category: Pro Shop

Written by Andrew Huff: “What does your facility do differently to be unique and stand out as a destination to work?” Keep this question in your mind as you scroll through this piece. At the bottom you will find a word cloud built out of your answers. To participate in this live brainstorming session with the VGM Club community, click here. Lost in our piece “What is the Modern Country Club? An Investigation.” is the second component of a

Happy Holidays from your friends at VGM Club. As we come to the end of 2018, we want to look back and appreciate all of the success we have accomplished together, and hope to continue for years to come. At the start of the 2018 year, VGM Club continued adding more clubs to the VGM community, ending the year with 366 new member accounts. With the help of these new members, the VGM Club community projects $20 million in savings and rebates for our members this year. Thanks again

Across the golf world, club operators are finding ways to diversify their offerings. Junior golf programs must take the same approach. PGA Professionals are no different than any other person at the course. You are busy! Juniors take a much more hands on approach, and simply relying on the same junior golf program that has continued to reap similar rewards is enticing. Why change? Just like any other industry, it is imperative to evolve, and offering a diversified junior golf program is a step towards

Written by: Cam Schultz, VP of Marketing April 25, 2018 marked the eleventh annual National Golf Day (NGD), a coalition created by several industry associations & led by the GCSAA and World Golf Foundation (more details can be found at www.wearegolf.org). This year’s event was the first time VGM Club has participated. We were not alone as first time attendees either. The number of participants has grown from 40 attendees back at the inaugural event to nearly 200 industry professionals

Written by: Pete Kinney, VGM Club’s Director of Business Development, Pro Shop As I enter my 23rd year, as a PGA Professional, I am very fortunate to have the role of developing and overseeing the pro shop category for VGM Club. Over the past 16 months, we have added several outstanding suppliers to our portfolio and I am always in search of new partners that can grow your pro shop revenue. I also enjoy interacting with our members. In that spirit, I would like to extend a personal, open-ended

Five Four Club, recently renamed Menlo Club, is a subscription based men’s clothing line based out of Los Angeles, California. Back in 2012, founders Dee Murthy and Andres Izquieta came to the conclusion their current business model was not working. They needed a change. Found in an interview they participated in with Menswear Industry Magazine; they came to their subscription based model because of three factors.  “This came from addressing three challenges we were facing in

Media Contact: Cam Schultz, Vice President of Marketing, VGM Club  Email: cam.schultz@vgm.com Phone: 319-274-4503 FOR IMMEDIATE RELEASE  VGM Club partners with EZLinks Waterloo, Iowa – April 11, 2018 – VGM Club has announced a new partnership with EZLinks Golf, a PGA TOUR Affiliated Company. The partnership will expand VGM Club’s offerings and introduce its 3,500 members to EZLinks’ suite of technologies for golf course and private club managers.    “We’re

In our Pro Shop Newsletter, we asked what VGM Club could do to help you and your club put on great tournaments this golf season. We found that respondents were most interested in learning about the best practices used within our community. At VGM Club, we strive to not only offer solutions and savings, but also a community where members come together for thought leadership and innovative business practices. To deliver on our question of the month, we bring you one of the true all-stars in the golf

Come Together for Savings, Come Together for Solutions, Come Together with VGM Club. PGA Merchandise Show During this year’s PGA Merchandise Show, we decided to change things up a bit. We did not have a booth for the first time in 22 years! This was not a referendum on the show itself – it was merely a chance to allocate our resources towards something different. Before the show, and during our time walking the trade show floor, we invited pro shop contacts to our party

Catch many of VGM Club’s 37 Pro Shop partners at the 2018 PGA Merchandise Show. Cover all the bases at your club by securing great terms, pricing, and other benefits to fill your shop this spring: Soft Goods: Antigua provides men’s, women’s, and youth apparel and outer wear using the latest technology this industry has to offer. Members received discounted prices on any order of 24 pieces or more. Find this partner at booth 5972. Our Bobby Jones program aims to help